Another round of digital product management industry projects is successfully completed in the Sandbox! This semester we had four industry partners, and our student teams did excellent work in addressing the challenges and prototyping proposed solutions.

SEB Pank
The challenge: find a way how to help its clients on the journey towards a green home. During the course, Team SEB discovered that the most significant gap for customers was how to define a greenhouse and the benefits it brings, for example, if it is costly or financially efficient. As a result, the team developed a solution to address the awareness and understanding of green homes while helping SEB’s clients make more environmentally friendly and economically wise decisions.

The challenge: explore what possibilities are there to use natural language processing (NLP) technology in Pipedrive’s customer relation manager software to create additional value to their customers.
Team Pipedrive worked out a mobile-friendly feature that uses NLP technology to read, interpret, categorize and react accordingly to emails.

Arvato (AFS IT Services Estonia)
The challenge: redesign an in-house spreadsheet-based software access rights system. Team Arvato proposed a role-based solution that is intuitive and easy includes predefined software packages, simple add/remove features and change history export options.

City of Tartu
The challenge: how to offer public services in a more accessible, personalized and convenient way for the users? Team Tartu City created a prototype of the gateway to the city services by an example of leisure services for the elderly that would be simple and easy to use for more minor tech-savvy user groups.

The registration for the Sandbox’s autumn semester courses has already begun! This autumn, five courses in digital product design and management are offered. More information can be found here.
Two of them are project courses (Global Digital Innovation Project, and Digital Product Management Industry Project) that are carried out in the form of problem-based learning i.e. by finding and resolving real-life problems.